Result

Hosted over 30 investors at the pre-party, private dinner to support fundraising efforts. The Launch Party earned 600 RSVPs, 300 Discord community members, and 200 attendees.

Ripe threw the best party in Bogotá.  Don’t take my word for it, trust the Discord reviews!

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Marketing Materials

Event Planning

Organizing a party in a foreign country is no easy feat. It requires tremendous event and time management skills. Throw in a brand new DeFi protocol with zero community members, and the task seems impossible. By raising brand awareness throughout Devcon week, and staying loud on all the Telegram, social, and blog channels, Ripe achieved the impossible.‍

Ripe Intro Video

Wrote the script for the Ripe Intro Video explaining the MVP, and how the protocol works. Created the storyboard and advised the design team on visuals. Debuted at the Launch Party.

Medium Articles

‍Spread educational awareness of the protocol one month before the event through Medium blogs. Co-wrote and edited with the founder.

https://medium.com/ripe-finance

Devcon Swag

We turned the town yellow! As attendees arrived at Devcon Tuesday morning, they were greeted outside by Ripe representatives handing out bottles of juice. We saw those juices all over the place! And when it turned rainy on Thursday afternoon, reps were there handing out bright yellow umbrellas.

Party Details

Along with the views, people enjoyed drinks, arepas, live music, a 360 camera, and a Colombian fruit tasting. They were gifted ponchos from a local market to stay warm, along with Ripe t-shirts and stickers. There were also some dancing lemons…🍋