Tesla Referral Competition
Created a referral competition incentivizing high-net-worth-clients to refer their friends and deposit money into the app. Prizes included: - Total dollar amount referred: Tesla Model S Plaid - Highest number of referrals: Tesla Model 3 - Monthly prizes: curated travel packages
Result
Drove acquisition of $100 million assets under management and 800 new customers within four months (without paying a dime in marketing ads).
Marketing Materials
*Could not produce social media content due to legal and compliance reasons.
Medium Blog
Wrote a short Medium blog for the Head of Sales to initiate the referral program.
https://medium.com/hightop/genesis-block-referral-challenge-is-live-61f52e48ac2f
Live leaderboard
Worked alongside dev and product teams to create a live leaderboard for customers to see the competition and winners.
Newsletter
Regularly marketed the referral program through monthly newsletters.
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