Background

As the first Hightop marketer, I quickly established the brand and growth content strategy. Through my written communication skills, I wrote the company website, monthly newsletters, Medium blogs, and social media posts. Through my verbal communication skills, I presented the “What is Web3 and Why Should I Care?” educational presentation for “normies.”

Marketing Materials

Website

Wrote the Hightop Website copy in three months. The website includes five pages: landing, earn, spend, rewards, and give. Worked alongside design and dev teams to align written and visual messaging. Has an average of 1000 new visitors every month. https://hightop.com/

Monthly Newsletters

Wrote monthly newsletters for Private Banking Clients and Early Access Clients (over 800 total customers) with an average 56% unique open rate, and 47% unique link clicks. Wrote CSS code to customize each newsletter.

Medium Blogs

Co-wrote and edited 11 company Medium blogs between April 2021 - December 2022. Medium article for the Hightop rebrand

Social

Created monthly content calendars, and established content franchises. Used Hootsuite to schedule, manage and track social content. Collaborated with the design team on Canva for visual materials.

“What is Web3?” Presentation

Organized five “What is Web3? Why Should I Care?” educational events teaching normies the basics of blockchain, crypto, and NFTs. Presented to over 50 people in-person and 20 people over Zoom. View PDF