Permissionless Conference

Catering

Client management

Conference

Content

Events

Merchandise

Scheduling

Travel Logistics

Organized guerrilla marketing efforts for the 2022 Permissionless Conference. With only two-weeks notice from the executive team, I pulled together a social and community marketing strategy.

Result

Spread brand awareness by increasing our Instagram engagement by 75% and gained 150 waitlist signups.

Marketing Materials

Normie v Degen Campaign

Performed “on the street” interviews of conference attendees sharing their Web3 interests. Increased Instagram engagement by 75%.

Brunch with Hightop

Reserved a private room for investors, customers, and industry leaders to chat and enjoy brunch throughout the week. Interviewed 10 industry leaders who were speaking at Permissionless and shared on social media. Hired a video and makeup team to record the interviews. Leaders included: Mariano Conti (Maker), Maggie Love (SheFi), Taylor Monahan (MyCrypto), Sarah Buxton (Gala Games), and many more.